Ghost Security Website Refresh
Identity design, web design, and development for Ghost Security — a cybersecurity startup pivoting into agentic AI. Delivered in two months.
My role: Identity, web design & development
- Company
- Ghost Security
- Year
- 2024
The thinking behind the work.
Context
Ghost Security was pivoting toward agentic AI. The existing visual identity and limited HubSpot site did not give the new market story enough expression.
Key decision
Build a more distinctive visual world around the existing logo, and bring the changing message to the foreground. Conversations with the team shaped the website's creative direction.
The system
A themed visual language connected messaging, page design, and supporting imagery, giving the site a recognizable identity across its pages.
Applications
Website design, messaging, and development in Framer, supported by the page and visual explorations shown below.
Outcome
The website refresh was delivered in two months for the October 2024 launch. The work brought the new positioning and visual direction together in one experience.
Selected work.
Challenges
Ghost Security had a lifeless brand identity — they wanted more of a visual theme to complement their logo. Their pivot into agentic AI was changing their go-to-market messaging, and they needed it front and center. The site was built on HubSpot's limited CMS, which held them back from developing better story visuals.
Website and messaging
Designed a new Framer website with new messaging to help the team with their spooky launch on Oct 31st, 2024. After sitting with the team and understanding their goals, the heavily themed designs and messaging were put together to rally market interest.
